Making of "TNT - The People Network"

Youtube 2014-10-13 11:04 article > VFX

Behind the scenes of the latest TNT commercial.

Amsterdam-based international agency Etcetera/DDB has a new integrated campaign for TNT, introducing the new tagline, “The People Network.” Watch the final spot and VFX breakdown videos.

Production Company: PostPanic
Executive Producers: Jules Tervoort, Annejes van Liempd
Director: Mischa Rozema
DoP: Jon Gaute Espevold
PostProduction: PostPanic
Head of PostProduction: Ivor Goldberg
Music & Sound Design: Pivot Audio/Guy Amitai

Final spot:

The campaign took 100 days for Etcetera/DDB to create, from ideation to execution, working closely with TNT. It rolls out in eight key markets, with the broadcast effort supported by digital, OOH, direct, promotion, print and radio components, eventually rolling out in 30 different European countries.

VFX breakdown by Marco Iozzi:

Author: Youtube

Tags: tnt

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