Fiat 500L

SketchUp's Real-Time Rendering Moment: Lumion View, AI Render, and the End of the Export Workflow

SketchUp 2025–2026 has added native PBR materials, AI image generation, and real-time rendering plugins like Lumion View, letting archviz artists produce photorealistic images without leaving the viewport. This collapses the traditional design-to-render pipeline.

Fiat 500L

We created the background environments into which we integrated Andys photography of the cars, talent and objects. As part of the planning behind the shoot and overall image design we also went through a phase of 3D pre-visualization. This allowed us to explore the composition and look of each image before the shoot. From this we could then give Andy the data and measurements needed to replicate this in the studio and ensure that everything came together perfectly in post production.

Software: CGI

Posted on 16.07.2015