Infiniti Q70

SketchUp's Real-Time Rendering Moment: Lumion View, AI Render, and the End of the Export Workflow

SketchUp 2025–2026 has added native PBR materials, AI image generation, and real-time rendering plugins like Lumion View, letting archviz artists produce photorealistic images without leaving the viewport. This collapses the traditional design-to-render pipeline.

Infiniti Q70

We were very excited when we were asked to be involved in Infiniti’s new global campaign for the Infiniti Q70 and Q70S for digital, print and mobile. The ad was conceptualized by TWBA Los Angeles and shot by photographer Andy Glass, while we worked closely with him in order to establish the positioning so we were prepared nice and early for the post-production. We handled all the compositing and retouch of the sleek Q70 car; integrating it into the beautiful LA skylines. We pre-visualized each shot with our unique digital recce techniques and were able to plan the positions of the cars, cameras and props here London, working closely with Andy before he set off for sunny California.

Software: CGI

Posted on 16.07.2015