The importance of imagery to the IKEA experience has provided the company with a massive challenge. While a lot of IKEA’s imagery is photographed in the building’s cavernous sets, an increasing proportion is CGI, created using 3ds Max in conjunction with Chaos Group’s V-Ray for 3ds Max. IKEA also tightly cooperates with Evermotion, using our experience and skills to provide highest quality 3d models for architecture visualizations.
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