On the banks of the River Spree in Berlin-Treptow, The Molecules brings together three towers – residential, hotel and commercial – in one of the city's most striking waterfront developments. gmsvision accompanied the project with 3D architectural visualization from the very first façade studies through to international marketing. In the early design phase, façade studies helped test materials and geometry variants. These fed into photorealistic renderings for sales, public relations and investor communication, with a focus on proportions, light and the relationship between the towers and the water, with views towards the TV Tower and the Molecule Man sculpture. The package was completed by cinemagraphs, photomatching, VR and 360° panoramas, and an architectural film that combines 3D animation with real footage of the location. Project: The Molecules Location: Berlin-Treptow, Germany Year: 2019 Visualization, Film & VR: gmsvision Full project: https://gmsvision.de/en/3d-visualization-the-molecules-berlin
Software: 3ds Max, Corona Renderer, Forest Pack, RailClone, Adobe Photoshop
Posted on 02.04.2026
gmsvision GmbH

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