PFA Headquarter by Snøhetta

SketchUp's Real-Time Rendering Moment: Lumion View, AI Render, and the End of the Export Workflow

SketchUp 2025–2026 has added native PBR materials, AI image generation, and real-time rendering plugins like Lumion View, letting archviz artists produce photorealistic images without leaving the viewport. This collapses the traditional design-to-render pipeline.

PFA Headquarter by Snøhetta

Design proposal for the new PFA Headquarter i Copenhagen. We worked with the design team at Snøhetta. Rather than go for a sunny day theme we chose to stay true to the rough and barren weather that often presents itself in Scandinavia. We named this piece: Salt and the Sea. Competing teams: BIG, Snøhetta, Henning Larsen, Lundgaard & Tranberg, Vilhelm Lauritzen 120786

Posted on 18.06.2014