Making of Coca-Cola Building by Nexus. The spot centres on a physical model set of a residential building with CGI characters inhabiting it. The use of the model set – which took eight weeks to build – gives the film a tangible, real-world feel, and every detail of the exterior and interior was meticulously hand-crafted. Filming then took place with two motion control rigs over ten days, with a detailed 3D animatic created to inform the physical dimensions of the building to work out the path of the camera.
Nexus is an independent production company and animation studio based in London, with a worldwide reputation for creative storytelling across a range of media.
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