Same architecture, three different emotional readings. Recent architectural visualization study for a high-rise tower concept. This exploration focused on testing multiple visual directions for the same project through changes in atmosphere, lighting, and city context, aiming to understand how each mood can shift the perception of the design. My workflow here combines architectural thinking, art direction, and AI-assisted visualization to accelerate concept exploration while maintaining control over composition, realism, and storytelling. Projects like this reflect the kind of work I’m most interested in: visualization that goes beyond image-making into narrative, design communication, and creative direction. Which mood do you think communicates the tower best? Instagram: instagram.com/amirmallam
Software: 3ds max, adobe photoshop, magnific
Posted on 30.04.2026
amirallam

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